The Warehouse All Ages Concert Venue Since 1992


We book via email. It is hard to book small touring bands, but we give it our best shot.  Small market, limited amount of locals--that makes booking small tour acts rough.  If we have room on existing shows, we will post that on the website individual show listings.  If a show is listed on the calendar and does not say “Openings for additional bands”, then assume the show is full.  You cannot talk your way onto a full show, or buy your way onto a full show.

We NEVER make bands buy onto any shows, whether it is trickery like making a band responsible for selling a certain amount of tickets or just flat out making bands buy onto big shows. That is a disgusting practice, done by promoters who have no interest in nurturing their scene, only in stripping it of all its resources.  

When you email us, PLEASE, OBVIOUSLY, include dates your are interested in, links to your music (Facebook, Soundcloud, etc), videos, and a brief band description with comparisons (we’re a punk band could mean Dead Kennedys or The Wonder Years -- tell us some bands you sound like).

We are an all-ages venue, and weekday shows are usually early.  That means load in can be as early as 4pm, and is always before 5:30.  If your band cannot make a load-in time like that, please do not contact us about playing on weekday shows.

WE DO NOT BOOK COVER BANDS.  THIS IS AN ORIGINAL MUSIC VENUE. If you are in a cover band and need recommendations for local venues, we will try to help you, but we will not book you.

email for booking and other inquiries:



Please send high-rez versions of your most recent band photo, logo, etc., to with “Booked” in the subject line.  Once the show is completely booked, we will get posters designed, and get digital copies to you.  If you are a local or close-regional band, and you want hard copies of the posters TO HANG UP IN YOUR TOWN, we will send them to you.  On the day of the gig, we will have posters for your personal use, please do not waste the posters we send you.

Make sure that only ONE band member is contacting the venue, ever.  The single most annoying thing a band can do with a venue is when 2 or 3 or 4 band members all send email messages, facebook messages, etc., asking the same questions.

Don’t book another gig in town within 2 weeks on either side of your gig here. You gig should be an “event” for your fans, not a weekly routine.  Limiting the amount of shows you do will make each show an event.  

Load in time will be determined about a week before the show, but assume 1.5 hours before doors.  If you have not heard from us 7 days before the show, contact us at the booking email, with “Load In Time” in the subject line.  Arrive ON TIME for load-in.  Best to get to the city early, then get to the venue on time.  There are some great musical instrument stores in town, a great record store, dozens of excellent places to eat, etc.  Check our “Resources” section for info.

If you have promotional materials that you would like us to use prior to your show, feel free to mail them to WAREHOUSE, 328 Pearl St, La Crosse WI 54601. These could include posters with your CD art, or download cards for us to hand out to concertgoers, burned Cds, actual Cds, postcards, etc.  Anything that you want us to get to our customers prior to your show is welcome.



Don’t pester the national headliners.  Chances are they are great guys, and they will eventually approach you to discuss life in general, gear, and the music business. But don’t make a nuisance of yourself by annoying them with a million questions.

Be professional on stage.  If you are an opener, don’t talk.  Tell people who your band is a couple times, but that is it.  No one, absolutely no one, cares about the story about the girl you broke up with, the friend that tragically died in a waterpark bungee accident, or how you hate your parents.  People want to hear your band, not your stories.  If you absolutely HAVE to talk, make one person the spokesperson. Watching two band members talk on the mics to each other in a rehearsed fake impromtu banter is enough for us to turn off the PA.  Amaze people with how professional you go from song to song.  Don’t lose the energy between songs by talking or excessively tuning, etc.  If your guitar needs tuning between every song, get some backup guitars, or get a better guitar.  This is what you want to do for a living.  Take it seriously. All of the other bands are.



Although we firmly believe that any band that is not a legit national touring band should be at their merch table every moment possible, meeting people, befriending people, and moving merch, we DO allow one merch person per band.  But still -- you’re trying to connect with new fans. Do you think your buddy/girlfriend, sitting there staring into his/her phone instead of engaging potential new fans, is really helping you? That person sitting at your merch table does NOT care about your band as much as you do.  YOU care more than anyone else, and you should be at that table.



If you have put up any posters around La Crosse or any other city, try to get them all taken down as quickly as possible.  Overexposure makes people numb to your next gig.