THE WAREHOUSE
… is an all-ages, drug & alcohol-free venue operated by Warehouse Alliance 501(c)(3) non-profit.
For 31 years, Warehouse has presented local, regional, national, and international bands in an intimate third-floor venue in the National Register historic district of downtown La Crosse WI.
Since 1991, Warehouse has provided a safe haven for young local musicians to perform for their friends and each other, for young musicians to learn about the music business, and an opportunity for local kids to see regional, national, and international bands. Even more importantly, the Warehouse and it's staff give kids from the Coulee Region the opportunity to come together and create a social community that they can call their own.
But a music venue that does not sell alcohol has a very limited ability to finance itself.
After 22 years of giving kids a safe place to gather, perform, and grow, the operational costs became too much of a financial burden for the owner to bear, and the Warehouse seemed doomed.
In late 2013 a group of dedicated Warehouse followers, musicians, fans, and parents, banded together to work to transition the musical haven into Warehouse Alliance 501(c)(3) as a non-profit, to continue operations and stabilize the venue. "The Alliance" also saw opportunities to expand the education programs and the ongoing impact of the venue space.
Warehouse Alliance has overseen operations of the Warehouse over the last 9 of its 31 years, insuring the venue can continue to provide a unique place for kids from all walks of life to escape some of the pressures of being teenagers, and relax while making friends, performing music or showcasing art, and getting away from the alcohol & drugs they are faced with outside of this unique oasis of understanding.
The Board Members of Warehouse Alliance make sure that at a time when social events are often awkward and scary for teens, kids at the Warehouse can flourish in an environment free of alcohol & drugs, where their interactions create an atmosphere of comfort, familiarity, and camaraderie through music and shared experiences.
Both the non-profit Board of Directors, and the staff of the venue, are 100% volunteers.
The venue staff has local musicians, music fans, and music business professionals volunteering their time to make live events run smoothly, and the Board of Directors works tirelessly on their end to ensure that the overall operations run smoothly. It is a tremendous challenge, without the income from alcohol sales to pay the operating costs. Warehouse Alliance relies not only on ticket sales for events, but on critical donations from individuals and businesses that believe in the cause: Keeping kids off the street and into the music. Alcohol-free and free to be themselves. Thats what the Warehouse Alliance Inc 501(c)(3) is all about.
Want to Help?
The Warehouse is often looking for additional staff at events, to do everything from help at the box office to help operate video streaming equipment to bartending at the soda bar, helping the bands load equipment (if you’re big and strong), and many more positions.
Warehouse Alliance Inc non-profit is considering expanding its Board of Directors.
If you are interested in helping out at shows, or you might be interested in joining the Board of Directors (or might have a great recommendation who would be a good candidate), please click here and send us your contact information and ideas.
If you are a licensed electrician, plumber, or contractor, and you need a write-off, we are always contemplating various projects that need licensed personnel.